Celtra Introduces a New Product for Mobile Advertising

Celtra introduced its newest mobile advertising product last week at Ad:Tech in San Francisco. Celtra.ADV is the first platform to allow users to create interactive “rich media” mobile banners through a web application.

The platform greatly simplifies mobile application advertising and offers new possibilities for integrated marketing campaigns. Celtra.ADV is a comprehensive solution which includes:

Device runtime - SDK (enables the display of interactive ads in mobile applications)
Ad server (enables the distribution of advertisements)
ADV platform (a web-based application for banner creation and campaign management)
iPhone Showcase App (a mobile application for advertisement testing)

In cooperation with Amobee Media Systems, who have chosen Celtra for their rich-media mobile advertising partner, Celtra is going to present the Celtra.ADV platform at one of the most prestigious marketing conferences in the world, the Ad Age Creativity & Technology Conference, in New York in early June.