18 March, Zagreb – at iWENT event, iSTUDIO unveiled its new identity, logo, slogan and further plans.
Recently in Vintage Industrial Bar, iSTUDIO presented its
new identity, logo, slogan and further plans. The entire rebranding process has
lasted for 6 months and was run by a company Brandoctor which is specialized in the fields of
brand strategy, brand naming, visual identity, brand consulting and brand
several months of hard work the company has decided for new name Degordian with slogan “Makes you curious.”
For such important step the founders Daniel Ackermann and Tomislav Grubišić have decided for several reasons. The biggest problem is that they didn't have the .com domain and that the name iSTUDIO refers to various products and services that are not related with the company, like associating iSTUDIO with Apple and its products (iPhone, iTunes, iPad...). There are also many companies in the world with the same name offering different services.
The name Degordian is associated with powerful Gordian knot. According to legend, whoever manages to untangle it, will conquer the world. At the event, Degordian also spoke about its further plans. Until the end of this year, Degordian plans to open 3 more international subsidiaries, opening of the first one is currently in the final steps. With new offices and expansion on new markets, Degordian is also planning to hire more than 20 new employees until the end of this year.