Investment principles


RSG Capital as a management company of Prvi sklad is focusing its investment on high-tech companies in early development stage.   The investment size is normally between 300.000 and 1,500.000 EUR, with the possibility for additional investment in the same company during the investment cycle of the fund.

Besides equity financing for development and growth of new ventures, RSG Capital is also offering professional support for development of promising business ideas in the field of management, marketing and finance.  Following our mission and investment policy, we create expected return for our shareholders as well as for the entrepreneurs and venture managers.

Investment decisions are based on the evaluation of individual project proposal, during which special attention is paid to:

1.    Management

We are looking for innovative, entrepreneurial teams with complementary skills and experiences and in-depth understanding of their target markets, development trends and critical factors of success of their venture.

2.    Product/service

Success of a venture is based on competitive product or service:

-       that is unique, with characteristics differentiating  it from what is available on the market,

-       with proven added value for the customers,

-       with the right positioning, and

-       advanced technology as the basis for the competitive advantage on the market.

3.    Market

Growth potential is the key factor for the investor, since the investment returns are created by increased value of the company as a whole. Therefore, we are interested in companies operating in growth markets and interesting market niches with the potential of creating above average growth and profits. Normally, we would be interested in scalable business ideas that can easily be expanded to international or global market.

4.    Business model

The key for the company's success is quality and appropriate business model. Proper business model allows company to position itself as a leader on the selected niche segments, while proven sales strategy ensures growth and profitable operation.



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